Upcoming Yeezy 700 Gets Its Name Changed to “Mauve”  

Upcoming Yeezy 700 Gets Its Name Changed to “Mauve”

We mentioned a while back that we should be expecting a brown or eggplant colored Yeezy 700. At the time it was dubbed “Kiwi” by the Yeezy Mafia and their followers. But now it goes by another name, the Yeezy 700 Mauve. Back in March, Kanye West teased these shoes in Beverly Hills. Despite the many different possible colorways we’ve seen leaked, this will be the second Yeezy 700 to drop after the OG Wave Runners. 

Unlike the bright and refreshing color blocking on the Yeezy 700 Wave Runner, this mauve rendition comes in muted colors, aside from a pop of lime green on the sole’s medial and lateral. But if the Yeezy Mafia is right, we should expect the shoe to drop sometime in November as part of Yeezy Season 7. And like its predecessor, the mauve colorway will presumably retail for $300 and drop at select retailers.

Production Levels Spike

There’s no information yet about stock level. However, the Adidas Yeezy line seems to be expanding recently with higher production numbers. Not only that, but the Yeezy Mafia say that the OG Wave Runners are restocking. That’s a lot of Yeezy 700 shoes.

In fact, according to the Yeezy Mafia, the production number for future Yeezys, including the Yeezy 700 Wave Runners, is increasing so much that it had to get delayed. When asked if these shoes will still release in millions, they Mafia answered, “Why do you think they are being delayed? Factories are not used to do these [quantities].”

Yeezy 700 V2

Kanye West recently took to Twitter to subtly introduce the Yeezy 700 V2. He posted a picture of a white sneaker and wrote: “I love the 700 V2s”. You can immediately take notice that this silhouette is less chunky than the V1. A few days later, he posted a light grey shoe with gum outsoles. The variety of grey colors on the shoe prompts us to make a 50 Shades of Grey reference, but we’ll opt out. According to his Tweet, West wants us to know that the Yeezy 700 V2 will be dropping sometime in Q4; between October and December. You can expect the Wave Runners in fall as well.

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